Our Story

TopMarketer, formerly ROIworks, was originally founded in 2000 as a full service agency. We started out focusing on media buying, website design and SEO, quickly adding PPC, usability, and CRO, evolving and scaling our offerings into a curated marketplace of the best marketing talent.

Finding a single good growth marketer is hard, but not impossible. Putting together a good in-house growth team of 5-8 people, with all the different tactical and strategic skills you’ll need to actually execute on a growth plan –  and getting them to work well together –  can be a daunting challenge for even the largest and best-funded companies.

The skills such a team needs may include analytics, user testing, CRO, A/B testing, front end site optimization, SEO, PPC, Facebook advertising, ASO (app store optimization), display advertising, email marketing, and more. And those skills have to stay up to date with constant study and application.

In addition, as the complexity of online marketing has increased, most marketers have had to specialize in 1 or (at most) 2 areas. So hiring one growth marketer will rarely, if ever be enough for a business unit or startup.

A secret weapon

Our data-driven approach at getting results for our clients is our passion.

So different are we in our approach, over the years many ad agencies and in-house teams have actually used us as their secret weapon, calling us in to ‘fix’ a search campaign that is not performing, unblock conversion funnels, or get a client’s site out of the penalty box with Google. If you or your agency need these types of services, please rest assured your inquiry to us will be strictly confidential.

Use your time more profitably

Many of our clients take advantage of our bespoke menu of managed services, saving hundreds of thousands of dollars per year on salaries, taxes and training while using their dedicated ROI team on a retainer basis.

Doing so allows your VP eCommerce, Online Marketing Manager, or Head of Growth to spend their time and resources running strategy, not managing hundreds of simultaneous online auctions, launching 300+ Facebook ads per week, or instrumenting tests in Optimizely.